Ms. Zeina Sahyoun MRes, MBA
Chief Marketing Officer (CMO)
Ms. Zeina Sahyoun holds a Bachelor’s degree in Molecular and Cell Biology and a Master’s degree in Biotechnology Research from the University of Kent at Canterbury, United Kingdom. Her genetic research was published in the Journal of Biological Chemistry in 1997. In 1998, Ms. Sahyoun joined Unilever PLC and moved to their Levant office in Beirut for two years before returning to Jordan, where she joined MedLabs Consultancy Group as Operations Director. In 2002, Ms. Sahyoun was awarded a Fulbright Scholarship and moved to California, USA, where she completed a Master’s degree in Business Administration (MBA) with a particular focus on international business and marketing.
Ms. Sahyoun returned to MedLabs in 2004 and has been Chief Marketing Officer (CMO) since 2006. She sits on the company’s Executive Committee that oversees the day-to-day management of MedLabs. As CMO, Ms. Sahyoun plays a pivotal role in increasing MedLabs visibility, patient engagement and brand equity. Her responsibilities include launching and managing local and regional health awareness campaigns, public relations, online marketing, advertising, corporate social responsibility and community building initiatives, conferences and corporate business development. Her tasks also include overseeing the implementation of new MedLabs branches in addition to renovations and upgrades across all countries they operate in. Ms. Sahyoun’s most recent role is in co-founding MedLabs’ Integral Academy: ”The Academy of Science, Innovation and Integral Learning” (ASIIL) aimed at providing comprehensive vocational training for fresh laboratory medicine graduates. Ms. Sahyoun is a frequent speaker at events and an author on several print and online platforms. She is also an active participant in local women’s empowerment initiatives (including the ‘Empowering Through’ series of books) and supports several NGOs that focus on women’s rights, child safety and the importance of health awareness and preventive medicine. In 2018 Ms. Sahyoun was elected to the Board of Directors at the Royal Health Awareness Society in Jordan, one of Her Majesty Queen Rania’s key initiatives.